SER DAAR began with a single loom, a belief that traditional weaving still belongs inside modern homes, and a deep respect for the hands that make it.
We design and manufacture boutique jute-based products for modern interiors. Our collection features intricate macramé, hand-knotted bags and custom lighting — each piece handcrafted to bring warm, organic texture into living spaces.
Our work bridges the gap between traditional craft and contemporary design: ancestral techniques, made relevant to the way we live now.
Founded in Bingöl, Türkiye — a small team, raw jute bales, and the conviction that natural fibre belonged in modern homes.
Our first wall-hanging collection debuts — and sells out within weeks. The studio doubles in capacity.
We begin sculpting custom pendant shades — soon adopted by cafés, boutique hotels and interior designers internationally.
SER DAAR TARIM İPLİK SANAYİ TİCARET LİMİTED ŞİRKETİ is registered — formalising our trade across Turkey and beyond.
A growing team of weavers, knotters and finishers — all paid fairly, all making everything by hand with zero shortcuts.
A small, dedicated group of makers — each bringing a lifetime of craft knowledge to every piece.
Founder & CEO
Leads vision, strategy, and international trade relationships for SER DAAR.
Head of Production
Over two decades of hand-weaving experience across natural fibres and traditional Turkish techniques.
Knotting & Wall Art
Specialises in complex knotting patterns, developing our signature wall-hanging designs.
Lighting & Finishing
Sculptor of our pendant lampshades — where fibre meets light in the most delicate way.
We make things slowly. No mass production, no shortcuts. Every piece takes the time it needs to be right.
100% natural jute, fair wages, honest pricing. We believe the process matters as much as the product.
Objects made to last — not to trend. Each SER DAAR piece is designed to grow more beautiful with time.